We will tell you here 6 tips on how to create and manage forex traders leads & IB leads, in forex trading?
Forex trading is a growing arena, with billions of people exchanging introducing broker lists around the globe. People are constantly looking for online forex trading sites. And not just individuals, there are also Introducing Brokers or IBs that are investment companies working directly with customers. A strong Futures Commission Merchant (FCM) wants both traders and IBs.
Therefore, creating and maintaining trading infrastructure is your most important task if you want to become a successful FCM. Next is… drawing more dealers and IBs.
How to draw more buyers on your forex trading platform?
Word-of-mouth is very important in getting more customers on your forex trading website. Nonetheless, you need online marketing outreach and promotion programs to expand consistently. Digital marketing is critical to draw more forex traders and IBs.
- SEO: If people actively try a forex trading site, you need to be prominent on the search engines. SEO or Search Engine Optimization helps you move up the Search Engine Result Pages list and reach more people.
- PPC: When looking for certain keywords on search engines, you will show them the advertising to get more traders aboard. PPC or Pay Per Click is an internet advertising model that enables you to get more traffic on your website very cost-effectively.
- SMM: Today, social media is people’s spot! Through creating awareness, developing identities and reaching the target audience through SMM or Social Media Marketing, you get seen by more and more traders & IBs online.
- Email Marketing: Managing email relationships with established traders and futures traders is also relevant. Using powerful email marketing, you will create a positive image and confidence among the trader population.
How to treat IB and forex traders?
This is one of any forex trading platform’s most important functions–Customer Relationship Management or CRM. It all depends on how your team manages potential traders on your platform. Luckily, the technology made this much simpler for your squad. A CRM app on your forex trading platform is a common touchpoint for all traders on your platform. A forex CRM is one of the most important tools for any Futures Commission Merchant (FCM) today. Email LaunchFXM at [email protected] to build your own forex trading site with the new CRM tools.
Managing traders’ leads:
Traders can judge you and your forex trading site depending on how you communicate with them. Therefore, you need to pay more attention to this business aspect. As the staff meets new buyers and IBs, a CRM lets them streamline processes, allowing transactions quicker and more effective. But most significantly, if your sales process is smooth, it creates good customer experience and increases the chances of getting the trader on board.
Managing IB Leads:
Unlike individual traders, the IB framework lets you expand your company exponentially. Because each IB carries a group of dedicated forex traders, handling IB leads is a little more critical than guiding individual traders. Additionally, IBs are typically experienced people, and they know the actual forex trading industry scenario. To attract and retain IBs, you need to rely more on interacting accurately and building a trustable FCM image. A CRM program lets the staff handle the IB leads for your forex trading site.
Yeah, tracking leads for your company isn’t big rocket science, but it’s a little difficult for sure. And for effective leadership, you’ll need a good digital marketing campaign so CRM. If you think your idea has what it takes to be a successful Futures Commission Merchant (FCM); and you’re ready to create your own forex trading platform. Tap here for quotation now!
If you want to know more about forex then read this